Hyatt finalizes Bahia Principe partnership, expanding all-inclusive portfolio
It’s a good day for World of Hyatt members, with the Chicago-based hotel chain taking another step forward in the expansion of its all-inclusive portfolio.
Hyatt and Grupo Piñero, the owner of Bahia Principe Hotels & Resorts, have officially inked their partnership after announcing a joint venture earlier this year. The long-term strategic venture, based in Palma de Mallorca, Spain, will oversee Bahia Principe-branded properties.
This exciting development will add 22 resorts and about 12,000 rooms to Hyatt’s growing portfolio. Bahia Principe Hotels & Resorts are spread across Spain, the Dominican Republic, Jamaica and Mexico. This development will also grow Hyatt’s all-inclusive portfolio by about 30%.
Currently, Hyatt has more than 1,300 properties in its portfolio, a humble offering compared to Marriott and Hilton, which have nearly 9,100 properties over 8,000 properties, respectively.
With the signing of this deal, we will eventually see Bahia Principe properties join the World of Hyatt loyalty program, allowing members to earn and redeem points while utilizing their elite status perks. Currently, no timeline has been given for this integration. But, hopefully, it will occur in 2025 without any delays.
Bahia Principe has a strong European customer base thanks to its properties in the Canary Islands, making it a popular choice for those wanting all-inclusive stays. Thanks to its partnership with Hyatt, we can expect the popularity of its properties in Mexico and the Caribbean to rise, especially among those looking to earn and redeem World of Hyatt rewards.
Related: The 16 best Hyatt all-inclusive resorts in the world
Hyatt has been gradually building up its all-inclusive portfolio since 2013 by creating the Hyatt Ziva and Hyatt Zilara brands. More recently, in 2021, Hyatt acquired Apple Leisure Group, which added more than 140 properties across 10 brands in Hyatt’s Inclusive Collection by the end of this year.
Related: Hyatt Zilara Riviera Maya: An all-inclusive resort opting for quality over quantity
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Hyatt’s momentum to expand its portfolio, especially in the all-inclusive space, is not slowing down anytime soon. Hyatt is also in talks with Playa Hotels & Resorts, a huge operator of all-inclusive resorts in the Caribbean and Mexico, to take over its properties and solidify its leadership in this space.
All-inclusive properties offer value and convenience, especially for families, and even more so when redeeming points for stays. Standard rooms at Hyatt all-inclusive resorts range from 12,000 points per night for an off-peak Category A property to 58,000 points per night for a peak Category F room.
It remains to be seen which categories the Bahia Principe properties may fall under.
Related: Your guide to the World of Hyatt award chart
Bottom line
Hyatt’s joint venture with Grupo Piñero will allow them to manage all Bahia Principe all-inclusive resorts. This strategic move will add 22 properties across Spain, Mexico and the Caribbean. Hopefully, in 2025 we’ll learn how the properties will be integrated into World of Hyatt and whether there are lucrative earning and redeeming options.
